Download PDF by A. Arora,S. Bacouël-Jentjens: Advertising Confluence: Transitioning Marketing

By A. Arora,S. Bacouël-Jentjens

advertisements Confluence deals a distinct combination of either conventional and modern social media wondering ads and built-in model promotions in the course of the international. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens compile articles that research inventive social ads in US, France, and Tunisia and supply a large spectrum of ads confluence from either the built and rising international. individuals concentrate on either empirical stories with sensible software in addition to examinations of theoretical and methodological advancements within the box of advertisements experiences. In all, they study the big variety of worldwide and native advertisements thoughts, the intensity of built-in advertising communications, and the way forward for social media advertising.

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Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research) by A. Arora,S. Bacouël-Jentjens


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