Beyond the Business Plan: 10 Principles for New Venture by S. Bridge,C. Hegarty PDF

By S. Bridge,C. Hegarty

This insightful useful consultant argues that the normal marketing strategy will not be acceptable for lots of new ventures and offers an alternate, helpful strategy that encourages flexibility and improvement via exploration and event. 10 rules exhibit tips on how to reply higher to uncertainty throughout the enterprise improvement process.

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Beyond the Business Plan: 10 Principles for New Venture Explorers by S. Bridge,C. Hegarty

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